Hi michaelburge, you can do all these in the Appearance >> Menus in your backend. If you don’t need the link on the top menu, create a custom link with “#” (pound sign) as the link and name it accordingly.

If you don’t want it to be an active link use # sign or use URL if you wish to link it to a page or even other websites

Then add the submenus you need.

You can add a page, post or another custom menu as submenu. If you are using WooCommerce, you can add products, product categories and so on.

Once added, just drag it a little bit to the right under the top menu you previously created.

Click save.

I have been a victim of website hacking on because of my previous hosting, so it doesn’t matter how you secure your site if your hosting isn’t secure, you’d still get hacked. That’s the first thing you have to see to it.

Then the basic thing I do for most of my sites is to install SSL + CloudFlare + reCaptcha v3 (for spams).

For advanced security, WordFence Or Sucuri based on my experience. I only use them for enterprise clients.

Other habits,

• Monthly updates and backups (adjust timing accordingly)
• Rewrite common URLs
• Don’t use admin as user
• Rewrite theme names (use wp hide – vulnerabilities of wp, themes and plugins are constantly targeted)

Hope that helps.

If the theme you’re using doesn’t come with Google Analytics integration, one of the most popular options out there is Google Analytics Dashboard Plugin for WordPress by MonsterInsights plugin here: https://wordpress.org/plugins/google-analytics-for-wordpress/

You may also add the analytics on your WordPress website without using a plugin.

Note: Before doing anything on your website, it is always a good idea to backup your site. You can use UpdarftPlus for that.

Adding Google Analytics Manually  (No Plugin)

• In your WordPress backend, go to Appearance » Editor.
• Click the header.php file on the right side below the Templates section.
• Look for the head html end tag </head> and right above that, paste the Google Analytics Script.
• Click update.

Hope that helps.

UPDATE (7/16/2020)

Checkout my video tutorial on adding Google analytics to WordPress without using a plugin.